Nrog kev txhim kho kev lag luam txuas ntxiv ntawm kev ua lag luam thiab kev noj haus, cov tshuab tshaj tawm digital tau dhau los ua qhov tseem ceeb hauv kev tshaj tawm kev tshaj tawm. Nrog lawv cov networked, digital, thiab cov ntaub ntawv raws multia hom, lawv tau dhau los ua lag luam hauv kev tshaj tawm, kev sib xyaw ua ke rau txhua qhov ntawm tib neeg lub neej thiab ua haujlwm. Nov yog yim cov nrov ntawm digital signage hauv kev ua lag luam.
1. Kev sib txuas lus ntau ntau: Digital Signage muaj peev xwm sib txuas lus los ntawm ntau hom ntaub ntawv xws li suab, ua cov duab, ua kev tshaj tawm ntau dua thiab muaj kev sib koom tes. Qhov no muab txoj hauv kev rau cov lag luam kom ua rau lawv cov tswv yim tsim thiab kev ua tiav, ua kev tshaj tawm ntau txaus nyiam.
2. Xa lub sijhawm: digital signage tuaj yeem mus dhau qhov kev txwv ntawm lub sijhawm thiab qhov chaw, muab txoj kev hloov pauv ntau dua ntawm kev tshaj tawm. Cov lag luam tuaj yeem xaiv cov kev hloov pauv txawv lub sij hawm slots Raws li lawv cov kev xav tau, thiab txawm tias ua tiav puag ncig-lub-moos tshaj tawm kev ua haujlwm ntxiv rau cov txiaj ntsig kev tshaj tawm.
3. Kev txhawb nqa: digital signage players tau txais cov txuj ci siv tshuab, cov lag luam muaj cov peev xwm tshaj tawm, kev ua lag luam kom tau txais txiaj ntsig zoo hauv kev sib tw ua lag luam.
4. Personalized advertising: Digital signage can achieve one-to-one, rational, non-coercive personalized advertising, unlike traditional coercive advertising. Tus nqi qis no, tib neeg kev tshaj tawm cov neeg siv kev sib raug zoo los ntawm cov ntaub ntawv kev qhia thiab tau lees txais yooj yim.
5. Ib puag ncig-kev ua kom zoo nkauj thiab txuag hluav taws xob: digital signage yog ntau ruaj ntseg piv rau cov kev tshaj tawm kev tshaj tawm xws li Flyers thiab ntawv tshaj xov xwm. Nws txo cov nqi ntawm cov khoom lag luam hauv TV, thiab nrog nws cov ntaub ntawv loj loj thiab muaj peev xwm ua kom cov ntaub ntawv hloov kho raws sijhawm raws li kev lag luam kev lag luam, ntsib cov neeg siv khoom xav tau.
6. Cov ntaub ntawv nthuav tawm: Digital signage muaj lub peev xwm loj thiab qhov zoo thiab raug ntawm cov ntaub ntawv sib kis loj hlob lwm yam xov xwm. Nyob rau tib lub sijhawm, nws muaj peev xwm rau kev hloov kho lub sijhawm tiag tiag thiab kev hloov kho, ua rau cov lus teb sai rau kev ua lag luam xav tau thiab cov ntaub ntawv ua haujlwm tsis txaus ntseeg.
7. Tus nqi-ua tau zoo: digital signage tuaj yeem hloov cov txheej txheem tshaj tawm cov ntaub ntawv xws li Flyers, ntawv xov xwm, thiab TV tshaj tawm, yog li txo cov nqi tshaj tawm. Ib qho ntxiv, rov sau daim npav CF thiab SD daim npav txo qis los ntawm cov ntaub ntawv hloov tshiab thiab txhim kho tus nqi-ua tau zoo.
8. Cov Ntaub Ntawv Thoob plaws: Digital signage yog dav siv nyob rau hauv cov tub ceev xwm loj, cov koom haum, cov chaw pw, tsev so, thiab tsev. Lawv paub rau lawv cov ntsiab lus tshaj tawm tau zoo, cov ntaub ntawv qhia sai, thiab cov ntsiab lus hloov tau. Cov tshuab luam ntawv digital tau hloov cov qauv kev tshaj tawm kev tshaj tawm, ua ntau cov kev ntseeg txhim khu kev qha thiab yooj yim.
Hauv cov ntsiab lus, digital signage sawv cev rau yav tom ntej ntawm kev tshaj tawm kev tshaj tawm. Nws cov yam ntxwv ntawm multimedia kev sib txuas lus, hloov sijhawm ntau, kev tshaj tawm kev tshaj tawm, kev tshaj tawm ib puag ncig, nqi zog ua kom nws nrov. Nrog kev txhim kho kev txuas ntxiv ntawm cov thev naus laus zis tshiab thiab cov tshuab luam ntawv digital yuav txuas ntxiv txhim kho lawv cov txiaj ntsig thiab dhau los ua cov cuab yeej tseem ceeb hauv kev tshaj tawm.
Lub Sijhawm Post: Dec-07-2023
