"Yuav ua li cas lub khw muag khoom lag luam yuav tsum ua nws tus kheej nyob rau hauv lub ntsej muag ntawm kev lag luam rov qab?"Hauv qhov xwm txheej tshiab, cov kws kho mob tau tsa tib lo lus nug txog txoj kev mus rau tom ntej.McKinsey's China Consumer Report muab peb cov lus teb zoo tshaj plaws rau lo lus nug no.
Raws li McKinsey Tuam Tshoj Consumer Report, txawm hais tias tsis ntev los no macroeconomic qeeb thiab nce siab, cov ntaub ntawv los ntawm National Bureau of Statistics qhia tias qhov nruab nrab kev loj hlob ntawm Consumer Price Index (CPI) rau thawj cuaj lub hlis ntawm 2022 yog 2.0%.Qhov no qhia tau hais tias Suav kev lag luam tseem qhia tau tias muaj zog tiv thaiv thiab yuav txuas ntxiv vam meej nrog cov qauv tshiab hauv cov neeg siv khoom lag luam hauv xyoo tom ntej.Peb kuj tuaj yeem soj ntsuam glimpses ntawm cov qauv no hauv kev ua ntawm ntau lub npe ua lag luam.
01. Cov khoom lag luam tau siv zog ntxiv rau hauv cov channel offline, nrog cov khw muag khoom tshiab nthuav qhia cov neeg siv khoom tshiab.
Nyob rau hauv lub xyoo dhau los, ntau lub npe nrov hauv ntau yam lag luam xws li Heytea, 85 ° C, Luxihe, Jixiang Wonton, Yonghe King, SKECHERS, Metersbonwe, Balabala, thiab lwm yam, tau hloov kho lawv cov khw muag khoom offline pom.Cov pawg loj yog maj mam tsom mus rau cov channel offline.Los ntawm kev ua haujlwm ntawm cov khoom lag luam no, peb tuaj yeem soj ntsuam qee qhov tseem ceeb hauv cov khw muag khoom offline.
1. Tsis zoo li cov khw muag khoom noj khoom haus yav dhau los, cov khw muag khoom hauv cov qauv tshiab tau saib xyuas ntau dua los tsim cov neeg siv khoom.
2. Tag nrho cov hom yog leaning rau tus kheej thiab customized cov kev pab cuam kom tau raws li ntau haiv neeg cov kev xav tau ntawm cov neeg muas zaub.
3. Cov ntsiab lus thev naus laus zis muaj ntau nyob rau hauv cov khw muag khoom offline, coj cov neeg siv khoom tshiab pom thiab hnov qhov kev paub.
4. Lub khw muag khoom muaj qhov sib txawv ntawm qhov loj me, xws li 22 ntiv tes mus rau 98 ntiv tes, muab ntau yam khoom siv hauv khw muag khoom kho vajtse.
Hauv cov ntsiab lus, cov qauv no yog tsim los tsim cov khw muag khoom digital uas nthuav tawm cov khoom lag luam, nthuav dav, thiab txhawb kev ua haujlwm zoo.Raws li cov kev xav tau no, kev xaiv cov khoom siv los ua ib qho tseem ceeb hauv kev tsim khoom hauv khw.
02. Goodview integrates nws cov cuab yeej los tsim ib qho "peb qhov chaw" experiential scene.
Cov ntsiab lus tseem ceeb ntawm cov khoom siv digital yog cov khoom siv thev naus laus zis thiab cov kev pabcuam hom.Lawv xyuas kom meej qhov yooj yim ntawm kev siv ntau yam haujlwm thiab kev ua haujlwm ruaj khov thaum siv.Goodview tau dhau los ua qhov kev xaiv zoo tshaj plaws rau ntau lub npe raws li cov qauv no.
Tsim los ntawm 2005, Goodview yog lub khw muag khoom daws teeb meem.Nrog nws zoo heev backend software system thiab kev ua haujlwm zoo, Goodview ua tau raws li cov kev xav tau ua haujlwm digital ntawm ntau pawg ntawm cov khw muag khoom.Nws cov ntxaij vab tshaus tuaj nyob rau hauv ntau qhov ntau thiab tsawg thiab hom kom ua tau raws li ntau haiv neeg thiab tus kheej cov kev xav tau ntawm cov khw muag khoom, tsim kom muaj chaw ua haujlwm ntse dua.Goodview kuj tseem ceeb heev rau cov ntaub ntawv kev ruaj ntseg, txuas ntxiv hloov kho nws cov kev ruaj ntseg, thiab tau txais daim ntawv pov thawj Qib 3 rau cov ntaub ntawv kev ruaj ntseg hauv teb chaws, ua kom muaj kev ruaj ntseg ntawm cov ntaub ntawv hauv khw.
03.Zoo saibtob cultivates nws cov kev pab cuam los tsim ib lub koob npe nrov ntawm kev ua "txhawj xeeb thiab trustworthy".
Niaj hnub no, Goodview muaj ntau tshaj 5,000 qhov chaw pabcuam thoob tebchaws, suav nrog 100,000 lub khw muag khoom offline thiab tswj hwm ntau lab ntawm cov ntxaij vab tshaus digital.Nws nyob qib thib peb hauv kev lag luam thoob ntiaj teb cov khoom lag luam qhia.Hauv xyoo 2022, nws txoj kev lag luam sib koom tau nce mus txog 12.4% rau tag nrho lub xyoo, ua rau nws yog qhov kev xaiv zoo tshaj plaws hauv Tuam Tshoj txoj kev lag luam digital signage.Goodview tau dhau los ua qhov kev xaiv zoo tshaj plaws rau ntau lub npe kom nkag siab txog kev xa lawv cov khw muag khoom offline.
Los ntawm kev kho dua tshiab ntawm cov khoom lag luam xws li Zhen Gongfu, Yonghe King, thiab Wufangzhai, mus rau kev tsim cov npe tshiab xws li Freshippo, Luxi River, thiab Tims Kas fes, thiab kev nthuav qhia thev naus laus zis ntawm 4S khw muag khoom xws li NIO, Mercedes-Benz, BMW, thiab Volkswagen. , Goodview tau nthuav tawm nws cov kev pabcuam kev teeb tsa thiab kev ua haujlwm thoob plaws lub tebchaws, nthuav tawm cov kev daws teeb meem zoo tshaj plaws kom tau raws li cov duab sib koom ua ke ntawm ntau lub khw muag khoom.
Raws li tus thawj coj hauv kev lag luam rau 13 xyoo, Goodview yeej ib txwm muaj peev xwm nkag siab txog kev lag luam thiab muab cov khw muag khoom nrog cov kev daws teeb meem raws li cov khw muag khoom daws teeb meem kev sib koom ua ke "smart hardware + internet + new media".Hauv cov qauv tshiab ntawm kev lag luam muag khoom hauv xyoo 2023, Goodview tseem yuav tsim kom muaj kev paub ntau dua, tus kheej, thiab thev naus laus zis zoo meej rau cov hom lag luam loj.
Post lub sij hawm: Aug-22-2023
